The Art of Selling Movies by John McElwee

The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark.

 5,412 total views

Practical Letter Book by J. H. Kaemmerer

Created during an exciting period in the evolution of graphic design, this volume was initially published in 1911 as Kaemmerer’s Practical Letter Book: Containing Several Hundred Alphabets in 140 Plates; Together with Descriptive Text, For the Use of Sign Painters, Show Card Writers, Decorators, Artists and Craftsmen. A century later, this magnificent compendium offers a useful reference for graphic artists and designers in many fields.

 4,840 total views

The Complete Masters of the Poster by Stanley Appelbaum

Les Maîtres de l’Affiche (The Masters of the Poster) is one of the most prestigious and influential art publications in history. Its 256 color plates have preserved for each succeeding generation a wide- ranging selection of outstanding posters from the turn of the century, when the popular art form had reached its first peak. This Dover edition is the first complete republication of the legendary Maîtres set to devote a full large page to each plate.

 4,720 total views